Ahead of its 13th edition this week, we take a look at 5 reasons you need to visit contemporary London menswear show, Jacket Required, taking place on the 26-27 July at The Old Truman Brewery.
New names and fresh product
If you’re on the hunt for niche brands and new products to add in-store then you’re at the right place. With nearly 300 collections arriving at Jacket Required for s/s 18, you can expect names such as 6876 Modern Studies, making it first foray into wholesale this season, The Cords & Co, which again, is making its debut into the menswear market, Helly Hansen, which is using Jacket Required as the perfect platform to reposition itself in the UK, Notable Designs, one of many brands exclusive to Jacket Required and key collaborations such as Palladium x Christopher Raeburn and Wrangler by Peter Max.
Jacket Required WOMAN
The latest edition of the show will welcome an updated floor plan, featuring a new space opened in T5 to house key brands, plus an installation by Sex Skateboards and also showcase rare and luxury product available at the newly opened sneaker reselling store Presented By. However, this isn’t the only change to the layout, with the debut of Jacket Required WOMAN for the s/s 18 buying season. Driving the growing trend for sophisticated street & casual clothing for women, over 60 collections will be available to view, with a line-up including names such as Armor Lux, Deadwood, Eat Dust – Girls of Dust, Hype, Ice Play, MP Crafted Garments, Sandqvist, Toms, YSTUDIO and many more.
The Art of the Football Shirt
The football shirt has a huge global resonance, which transcends age and language, place and time. To explore this world further, Jacket Required has partnered with Neal Heard, consultant, historian, fanatic and author of A Lover’s Guide to Football Shirts to present a curated selection of vintage football shirts, which have travelled through history, design and popular culture. In a dedicated exhibition space accessed from Brick Lane, the selection will be on show to both buyers and the public during the Jacket Required dateline.
James Brown in talks with Neal Heard, Jesse Rabbeljee, Jeurgen Rank and Inigo Turner
To consider further the global, cultural significance and delve into the appreciation and movement of shirt design, in addition to The Art of the Football Shirt exhibition, Jacket Required has invited a selection of renowned industry experts to take part in a Q&A discussion at the show. Taking place on Thursday 27th July at 1.30pm in T4, British journalist and media entrepreneur James Brown will be joined by Neal Heard, fellow shirt collector and connoisseur Jesse Rabbeljee, as well as Design Heads at Adidas Football, Juergen Rank and Inigo Turner. Discussing the abundance of history associated with the expanding timeline of football jerseys, debating colours and styles, clubs and fanatics, rules and regulations, commercialism and sponsorship, the panel will look further into just how such garments hold a significance for fans of both football and fashion.
The chance to network and celebrate the season
On Wednesday 26th July, there will be a DJ set by British film director, musician and DJ, Don Letts playing throughout the exhibition from 4.30pm, and on Thursday 27th from 3.00pm, with complimentary drinks will be available courtesy of drinks sponsor Hop House 13 and Gordon’s Gin from dedicated bars in T1 and T2. The seasonal Jacket Required after show party, meanwhile, takes place at JuJu’s bar, Ely’s Yard after the close of show on Wednesday, sponsored by Hop House 13, Tanqueray, Smirnoff Cider and Johnny Walker. Open to exhibitions, buyer and members of the press, Jacket Required show passes will be needed for entry.
For a full brand list and to register for the show visit www.jacket-required.com.