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Since February of this year, fashion and performance wear label Animal, has been redeveloping its website in a continuous effort to improve the customer journey and give visitors the best e-tail experience possible.

Working alongside UX and web design experts, the brand undertook thorough analysis of their current digital store, which revealed key opportunities for improvement.

From the simplified navigation and improved search functionality, to the better wireframe layout and seamless checkout experience, the website is geared to help customers every step of the buying process.

As well as the improved shopping experience, Animal has made brand story-telling a huge focus and will be publishing content that “embodies its endless pursuit of adventure”.


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