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Lucky Blue Smith for Daniel Wellington

Premium watch label Daniel Wellington is set to open its first UK store in the heart of Covent Garden this September.

The brand, known for its refined and minimalist design, was founded by 32 year old Filip Tysander in 2011, and has experienced impressive growth worldwide over the last six years.

The store opening is the newest addition to the current line-up of premium and luxury accessory brands within the Market Building – including British eyewear brands Tom Davies and luxury sunglasses brand Linda Farrow.

“We are delighted that Daniel Wellington has chosen Covent Garden for its first UK store,” says Michelle McGrath, director of retail management company, Capital & Counties Properties PLC. “The brand fits perfectly with our retail strategy to bring the best premium and luxury accessories to the Covent Garden estate, while complementing the gifting and beauty boutiques within the Market Building.”


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