German label Fynch Hatton continues to strengthen its market position with its most comprehensive collection to date for A/W 18. With over 1000 stockists outside its home territory, the brand is now sold in 55 markets worldwide – impressive growth which doesn’t look to be slowing any time soon.
Founded in 1998, Roger Brandts established Fynch-Hatton with the vision to produce fine quality menswear for the mainstream menswear market, drawing inspiration from the colours of the African landscape. Taking its name from aristocrat and adventurer Denys Finch-Hatton, the brand began life as a knitwear specialist, since expanding into a complete lifestyle label, offering outerwear through to footwear options.
Building a strong, high quality retailer base within the UK market has been central to Fynch Hatton’s global growth strategy, with strides made to help stockists repeat in-season through the new digital B2B platform.
This growth strategy also includes the recent announcement of a sponsorship package for German football team, Monchengladbach, with signage throughout the football stadium set to be seen by millions on TV worldwide. In addition to this, the brand has become affiliated to the World Hunger Aid charity as a Partner for Africa – helping to support projects and people to build their own micro businesses and to help supply vital clean drinking water.
In terms of a/w 18, the range has been extended further, comprising knitwear, shirts, jeans, outerwear, blazers, sweats, shoes and cashmere scarves and accessories.
Outdoor jackets have been bolstered with a new partnership with Dupont, offering warm, dry, breathable membranes, incorporating memory function. Key pieces in this category include wool jackets, gilets and faux suede college style bombers.
Knitwear, meanwhile, extends from the brand’s best-selling classics, offering new knitted jackets and gilets in tweed and Donegal effects. Cashmere has added plaits and ribbing styles, whilst modern herringbone and houndstooth can be seen throughout. The core basics collection has also seen an increase, with new models produced from 90 per cent merino wool and 10 per cent cashmere.
As one of the best-selling categories within the collection, the shirt offering features both classic and slim-line fits, including checks, stripes and prints, including a new capsule collection of Italian fabrics , for that “wow” factor.. Fabrication is key to the new season with the introduction of double knit and mélange corduroy shirts. Sweats and polo’s, meanwhile, come in a wide range of colour options, available in high quality Pima cotton.
Finally, buyers can expect to find sporty velour boots and casual sneaker designs in the Fynch Hatton footwear offer, while new autumnal accessories include a new belt range and pure cashmere scarves in a vast complimenting colour palette.
Fynch Hatton is distributed through Michael Spriggs Agencies (0116 2362304 firstname.lastname@example.org) in the UK and through P and R Agencies in Ireland (07967580122 email@example.com and firstname.lastname@example.org). The full a/1 18 collection will be available to view at Panorama Berlin from 16-18 January 2018, IndX, and IMC, showroom and trade shows nationwide, by appointment.