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Independent menswear store, The Priory, has been acquired by Internet Fusion for an undisclosed sum. Internet Fusion owns a number of established retail platforms, with The Priory joining the roster of names such as Blackleaf and Night Gear.

The Prior is a premium store based in the coastal town of Bridlington, with a strong online presence alongside its bricks and mortar shop. Stocking brands such as Norse Projects, Nanamica, Clarks Originals, Woolrich and Folk, co-founders Vince Clark and Leo Jarvis will continue to run the successful business as it is now.

“Clark and Jarvis are now part of the Fusion family and will be instrumental in the growth and future direction of the business,” says Martin Brailsford, CEO of Internet Fusion. “We look forward to bringing our customers an even greater selection of some of the world’s most premium fashion brands, backed up by the Fusion platform,” he adds.


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