The new store is double the original size of the unit, covering a total of 12,831 sq ft across two floors. Designed by an in-house team, the JD Sports store features the brand’s latest concept with a complete range of trainers, sports and fashion wear from brands such as Nike, Adidas and The North Face.
In addition to strengthening Silverburn’s comprehensive retail offer, the recent investment in the upsize of JD Sports reflects the increasing demand for sports fashion and fitness-focused brands across the retail and leisure sector.
“JD Sports’ significant investment in its presence at Silverburn is testament to the centre’s reputation as the region’s leading retail and leisure destination,” says David Pierotti, general manager, Silverburn. “The brand’s decision to upsize reflects strong occupier demand and is a prime example of the current trend amongst retailers to invest in large stores in prime retail locations. Since opening, the brand has amassed a strong following from Silverburn’s far-reaching catchment, and we know that our loyal customers will be thrilled with this brand-new store.”
Head of acquisitions at JD Sports, Warren Thompson, adds; “We are delighted to open the doors of our brand new upsize store which provides an enhanced experience as a far greater range of products. The Silverburn store has always been key in this region and the opportunity to nearly double the size to create this flagship will enable us to keep building upon this success.”