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Mail-order and online retailer Joe Browns is set to make its debut into bricks and mortar retail with an aspirational store scheduled to open at Meadowhall in Sheffield at the end of the year as part of the shopping centre’s regeneration.

The brand has appointed top London agency Dalziel and Pow to create the store, capturing the values and attitude of the British lifestyle brand.

The decision to move to bricks and clicks comes on the back of two consecutive record sales years for Joe Browns, which reported a rise of more than 30 per cent in direct sales in the last two years.

This story first appeared on WWB online.


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