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Leading fashion distribution agency Love Brands has signed a contract with GUESS Inc to sell the brand across the UK.

The agency will manage the sales for GUESS Jeanswear, Accessories and Intimate Apparel, in addition to men’s and women’s footwear which Love Brand began distributing in July of this year.

GUESS has existing retail operations within the UK, which include 12 standalone stores in locations such as Regent Street, Knightsbridge and Westfield.

In view of the opportunity this represents for UK retailers, Love Brands plans to exhibit extensively, with Moda UK set to showcase GUESS Footwear for a/w 18.

“The product, pricing and brand perception make this a brand with so much potential,” says Michael Shalders, co-founder, Love Brands. “It’s pricing is perceived as more expensive than it actually is, and the feel of the marketing, stores and products all reiterate this fact. We feel this a superb opportunity for UK retailers at a time when assurance and brand strength are vital.”



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