British menswear label Luke has revealed its latest campaign, which for the first time includes video content for the a/w 17 season.
Filled with bold tones and prints, the collection is concise and clearly defined with olive camo running throughout. With neoprene baseball styles, drop shoulder funnel necks and asymmetric front panels coming through, the offering is clean but technical.
From the TECHUNIQUE concept, new fabrics have been developed including mixed gauge quilting, semi-opaque nylon mesh, spot embroidery quilting, techneopique and waxed coated nylon oxford.
These fabrics are tied together with a stunning palette of dark neutrals tones including mushroom and moss, with bold accents of cherry, orange and dusky pink.
New branding for the season sees the introduction of a black and chrome enamel badge, a fresh clean addition to the classic lion, allowing different identities for each piece.
The denim offer, meanwhile, has progressed with the introduction of new styles including Buddy, which features a zip ankle for a slim silhouette. Continued styles such as Vacuum and Freddie are refreshed with rips and new washes of greys and blacks, as well as red and mushroom options.
Suede Chelsea boots and leather brogue boots elevate the footwear collection, while trainers feature rose gold zips and hidden eyelets.
View the latest campaign from Luke below.