Menswear brand Marc Darcy is celebrating a successful 2017, reporting a 57 per cent in revenue year-on-year, a 66 per cent increase in average monthly customer spend and a 120 per cent rise in visitors to the site since its launch in 2015.
The Manchester-based business, which has been designing and producing old English style formalwear with a modern twist since 1989, credits its growth to increased online marketing efforts.
It has also adopted the use of high-profile influencers from Coronation Street, Emmerdale and The Only Way is Essex to raise brand awareness among its target audience.
“The past few years have been ambitious for Marc Darcy as we expand our offering from manufacturing and B2B retailing to become an e-tailer,” says Karen Johal, e-commerce and creative director. “We have launched a brand new website, increased our online presence and undertaken rigorous influencer marketing, working with the likes of Coronation Street’s Shayne Ward, Emmerdale’s Danny Miller, TOWIE stars Tommy Mallet and James Locke, Celtic FC’s Kieran Tierney, and ex-footballers David May and Lee Sharpe, which regularly wear Marc Darcy clothing while on MUTV.”
This year also saw the brand become an official partner with Cheshire Football Association, as well as being the official supplier of professional football clubs Coventry City, Falkirk, Oldham and Bury football clubs.
Marc Darcy will be showcasing its full collection at Moda Gent, taking place on the 18-20 February 2018 at the NEC, Birmingham. To register visit www.moda-uk.co.uk.