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Premium online retailer, Mr Porter, has launched its very own label, Mr P., debuting on the website today.

Created by a team of in-house designers, Mr P. is a year-round collection of future classics, centring on an Essentials range of core staples.

In addition, there will be five limited-edition capsules every year – each trend-driven, seasonal and inspired by a style icon past or present.



The muses for the November launch capsule collection are the post war ‘School of London’ artists, during their prime in 60s Soho, London.

The Mr P. launch collection spans 53 items across ready-to-wear, including 24 Essential styles available all year-round and 29 seasonal styles within the debut collection.



Standout styles include the 15-gauge cashmere knitwear, modernised Oxford shirts, Japanese selvedge denim and double-breasted overcoats in virgin wool and cashmere blends.

“At Mr Porter, we are – first and foremost – product people,” says Toby Bateman, managing director, Mr Porter. “This passion for quality, uniqueness, style and versatility has been the backbone to developing out business for the past seven years.



“The launch of Mr P. has therefore been quite organic for us; we felt there was a space in our mix of 400-plus brands for something that could present a unique take on wardrobe classics and also present regular capsules of more trend and seasonal-driven pieces throughout the year. We like to think we have an unparalleled view of the male wardrobe, garnering the combined knowledge of our buyers and editors, and Mr P. is ultimately the result of that: smart details, easy pieces and enduring style,” he adds.



Pricing will range from £55 for the core t-shirts, through to £875 for the capsule’s leather aviator jacket.



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