A plaque to remember David and Warren Gold, founders of the iconic shop, Lord John – which dressed celebrities including The Rolling Stones, The Beatles, The Small Faces and The Kinks – is set to be unveiled in Carnaby Street on 22 November 2017.
The Gold family, Carnaby property owner Shaftesbury along with Westminster City Council, will come to together to hold a ceremony at 43 Carnaby Street, with Cllr Robert Davis, deputy leader of Westminster Council paying tribute; “The Gold Brothers played a massive part in creating the sartorial spirit of the 60s. The Lord John shop made Carnaby Street the outfitter of choice for the era, whether it was clothing The Rolling Stones or moulding the sharp look of bands like The Small Faces and The Kinks. The top acts of the day knew the Gold brothers’ style was an essential part of their success. Lord John put music fashion on the map, and it is absolutely right that the store stays on the contemporary map of London with its own plaque,” he adds.
The Gold brothers founded the Lord John business in 1963, having initially worked on market stalls in Petticoat Lane, East London. They opened their first shop on Carnaby Street on February 13, 1964. In their early years on the street, the brothers specialised in the Mod look, particularly Italian cut men’s suits.
The plaque unveiling will take place at 3pm on 22 November 2017 at 43 Carnaby Street.