In January 2018, contemporary denim trade fair, Selvedge Run, will move into the Marshall House on the grounds of Messe Berlin – located next to Panorama Berlin.
Both trade shows will continue to operate independently and will benefit from the increased footfall created by the joint location.
“While NOVA Concept covers the denim, progressive casual and lifestyle markets, the focus of Selvedge Run is on quality and crafted goods,” says Jorg Wichmann, CEO of Panorama Fashion Fair Berlin GmbH. “The two concepts complement each other in a really exciting way, offering many new sources of inspiration – above all for department stores and progressively oriented buyers.
“The result will be a very interesting product range for the denim and progressively casual markets, one that will really appeal to national and international trade show visitors,” he adds.