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The cooperation between denim specialist trade show, Selvedge Run, and mainstream exhibition Panorama, has been hailed a success.

Selvedge Run relocated to the exhibition halls of Messe Berlin, home to Panorama, for the a/w 18 season.

“It was the right decision to move here to the grounds of Panorama Berlin,” says Shane Brandenburg, show organiser. “Our new location at Marshall House was outstanding, especially the lighting was sensational and made for a perfect working atmosphere. We also received great feedback from our exhibitors and visitors. We’re definitely back in July.”

The 11th edition of Panorama, meanwhile, ended with positive reviews from both exhibitors and visitors alike. Over 800 brands presented their a/w 19 collections, with footfall steady throughout the three-day event.

“We are more than happy with the season,” says Jorg Wichmann, CEO, Panorama Berlin. “The growth of international buyers, the enthusiasm of the visitors and the lively exchange with each other again proves how important Panorama is as a leading trade fair. Despite the current challenges of the fashion trade, the mood was thoroughly optimistic.”

Panorama Berlin s/s 19 will take place from 3-5 July 2018.



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