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Established: September 2014

Signature style: Functional clothing engineered for travel by road. Pieces are made to be hardwearing, reliable and essential for any trip.

History: Menswear designer Ashley Watson founded the eponymous label after working in-house for Ted Baker and then freelance for various UK labels.

Inspired by the freedom of exploring on two wheels, each item in Ashley Watson’s eponymous collection is made to be functional, hardwearing, reliable and an essential part of any trip. The collection centres around the idea of travel, with pieces in the range including baseball caps, jackets, overshirts and leather accessories, typically aimed at men who enjoy exploring off the beaten track, and who have an interest in how and why their clothing is made. Next year, the brand takes a more technical direction with the launch of its Eversholt Motorcycle Jacket. Made in England from a lightly waxed cotton, a film laminate and sealed seams make this garment fully waterproof. A drop liner made from Dyneema, a fabric often used by both the military and police, is used alongside removable elbow, shoulder and back armour – which is constructed from a flexible composite that hardens on impact. The jacket was tested by Watson during a 4,000-mile motorcycle expedition, riding through some of toughest climates and terrains in Europe. The label is currently stocked in UK menswear stores including Our Daily Edit, Brighton, Spoke & Stringer, Bristol, and The Bike Shed, London. The label also has presence in Belgium and can be found in Hermanus, Bruges. Wholesale prices average at £55.

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