What’s new about Jacket Required this time?
We are introducing Jacket Required WOMAN this season. There will also be a slight new layout at the show this season, including the introduction of a new room. This will house some of our exhibitors along with an installation from Sex Skateboards and an area for Presented By, a new trainer consignment store on Percy Street in London. The store offers limited edition, rare and exclusive collectables and they will have some of these key pieces on show. We do like to adapt the layout slightly each season, as we are aware many buyers are travelling to back to back shows so it’s always a positive to introduce something fresh to spark their senses.
What’s prompted the move to introduce women’s?
There’s a growing trend for sophisticated street and casual clothing for women, so the timing feels right. The show is established, and highly regarded as a key menswear destination on the international buying calendar, and there is no reason why womenswear can’t flourish within the show too. After all, a lot of brands do both men’s and women’s. We have a number of labels which are extremely relevant to the women’s market as they stand, and we want to allow our brands to present a strong womenswear edit to targeted retailers. There will not be a separate womenswear area; the women’s edit will be positioned next to the men’s collections. Some examples of brands bringing both men’s and women’s are Alpha Industries, Armor Lux, Birkenstock, Cuisse de Grenouille, Eat Dust, Ellesse, Le Coq Sportif, Lee Jeans, Sandqvist, Santa Cruz and Wrangler.
“If a label is relevant to the stores which visit the show, both on a UK and international level, then Jacket Required is the right place for them to be.”
How else is the show developing?
Jacket Required has grown organically in the past six years. We now have 200-plus brands, but we have no desire to grow any more other than introducing the women’s. It’s more about quality than quantity. Many collections have been with us from the start, but we also search for new, interesting brands, because that’s what makes the show essential. No good buyer wants to miss something new.
How do you go about selecting new exhibitors?
If a label is relevant to the stores which visit the show, both on a UK and international level, then Jacket Required is the right place for them to be. Everything we do is driven by our visitors, so we’re constantly searching for mid to high level brands that they’re going to want to sell in their shops. We try to take the same approach in putting together an interesting and balanced selection of brands, covering tailoring, outerwear, denim, sportswear, footwear, accessories and lifestyle products which have a point of difference.
How else do you keep the show appealing to visitors?
Last season we developed the show to offer a sub event and introduced the ‘Jacket Required Presents’ series on site with The Massimo Osti Archive exhibition. It was very well received. Creating interesting content in association with the show gives people another reason to attend. This season, we’ll continue this concept with the recently announced pop-up exhibition, ‘Jacket Required Presents The Art of the Football Shirt’. Curated by Neal Heard, we will be presenting a selection of football shirts which travel through history, design and popular culture, narrating the links between key pieces with iconic status, and how they fuse with the worlds of music, fashion and politics. It’s really relevant to the industry at the moment, with a lot of brands producing football inspired jerseys within current collections.
Any standout new brand additions showing this time?
There’s a lot of buzz around 6876 Modern Studies, as this will be available to view for the first time in Europe at Jacket Required. The Cords & Co will be in attendance and are launching in a big way. along with a comeback collection from Hi-Tec, HTS74, which is already stocked in some really key stores including Colette Paris and Storm CPH.
The s/s 18 edition of Jacket Required will take place on 26-27 July 2017. For further information visit www.jacket-required.com.