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The a/w 18 edition of Jacket Required has been hailed a success, with brands reporting confident buying from retailers across both days of the premium trade show.

With a positive and bustling atmosphere felt throughout the two-day event, brands welcomed the quality of buyers in attendance, as well as interactive elements such as the Schott 90 Years of the Perfecto Archive, an installation by Henri Lloyd and a preview of Wilson’s Vault – an area showcasing Supreme collectables from DJ Ross Wilson.

 

 

“We had a fantastic show, opening a number of new accounts,” says Mark Thorpe, UK country sales manager, Palladium. “This gives us the platform to showcase the more premium end of our collection, the Palladium x Christopher Raeburn collaboration, because we know we’ll hit the right calibre of buyers here.”

This is mirrored by Suzana VanKeulen, marketing manager for Wrangler. “Jacket Required is a brilliant show, the edit of brands is really impressive and definitely the right calibre for our brand. We love coming here and we always pick up solid business and new contacts here,” she says.

 

 

Kasper Eis, founder of organic clothing label, AMOV, was equally as impressed with business written at the show. “We return to Jacket because we know how important it is to remain in the eyesight of buyers. It’s about having that consistent presence and after a couple of seasons we’re pleased to have a number of new accounts on board. The level of buyers attending Jacket really understand the concept of AMOV and the importance of transparency in manufacturing,” he adds.

Welcoming a mix of womenswear labels to its portfolio for the second season, buyers were able to view to the likes of Native Youth, Frye Footwear, Timberland, Wrangler and more at the a/w 18 edition of Jacket Required.

 

 

Roma Soubry Gordon, account manager for GBG Europe, distributor of Frye Footwear, concurs: “We love the vibe of the show and the brand mix is perfect for us. We’ve brought the women’s range for the first time to the show, as we are really pushing the brand in the UK now. The first day has been really good, we’ve made lots of contacts and saw relevant buyers for both our men’s and women’s ranges.”

 

 

For further information on the next edition of the show visit www.jacket-required.com.

 

 

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