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Moda, the UK’s largest fashion fair, has had a strong start to its s/s 18 edition despite the economic challenges the retail sector continues to face, with many exhibitors praising the increase in new business across the show.

With several key trade shows across the buying calendar reportedly quieter in attendance than previous summer seasons, exhibitors throughout Moda Gent felt positive about the quality of visitors attending the first day of the three-day event.

Returning for its second season, lifestyle label Original Penguin took up a new position within the Gent Plaza, with the aim of educating both existing and new accounts on the future direction of the brand and where it sits within the market.

“This morning has been successful for us,” says Andrew Thomson, UK brand director. “Our aim is to reach new accounts and we’ve discovered retailers we might not have otherwise, including a great shop in Clitheroe – an area we haven’t currently got a presence in. For that reason alone, it was the right decision for the brand to return to the show.”

Positivity surrounding new business at the show was mirrored by Kamla Patel, UK sales manager for heritage label Gabicci and sister label Maddox Street. “We always make appointments with our existing customers but we’ve opened several new accounts this morning, including one for our footwear range which we’re really excited about. We’ve had a great s/s 18 season overall, including a move into the Indian market where our ranges have been well received.”

With catwalk shows, seminars on topics such as marketing your business effectively, and a brand new workshop area designed for visitors to meet with industry experts in more intimate environment, the show has once again proved itself as a one-stop hub for independent retailers.

Moda will run until Tuesday 8th August at the NEC, Birmingham, with doors opening at 9.30am. For further information and to register visit www.moda-uk.co.uk.




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