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Denim specialist Replay expands its Hyper family for s/s 18 by introducing the Hyperselvedge collection.

Selvedge is a selvedged fabric, with references to techniques and looms used in twentieth-century production of denim. Combine this with the brand’s Hyperflex, stretch denim featuring 100 per cent elasticity and high quality fabric return, and the result is Hyperselvedge.

Available for both men and women, the denim is further characterised by the multi-coloured embroidered WE ARE REPLAY logo, featuring the wings of Replay’s premium range.

The menswear collection has a slim model available in light, medium and dark washes. All garments have rips, contrasting fatigued areas and slight soiling.

Hyperselvedge will be distributed throughout retail, wholesale and online channels.



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