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German label s.Oliver will launch its apparel collection into the UK market for a/w 18, under the direction of leading fashion distributor, Love Brands.

Complementing the distributor’s current roster of 16 fashion brands, including Guess, Signal and Thomas Kirkwood, Love Brands will showcase both s.Oliver and s.Oliver BLACK LABEL, cover womenswear and menswear.

Established in 1969, the brand has grown from a small boutique into one of Europe’s largest fashion companies, with an annual turnover of 1.67bn Euros in 2016.

As a vertical wholesaler, rather than the classic model which most UK independents are familiar with, s.Oliver presents a unique opportunity for independent retailers, operating on the successful model of 12 drops a year. The monthly deliveries will enable retailers to be able to respond quickly to seasonal changes, while enjoying the strong sell-through associated with transitional styles and regular injections of fresh stock.

“I think the retailer in the UK is keen to discover ways to work in a more efficient, and therefore profitable, way,” says Michael Shalders, co-founder of Love Brands. “The support and processes, besides the quality and price-performance ratio are exceptional.”



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