Superdry Sport has agreed a deal to design and provide free bespoke technical sports kit and team clothing for UK Team competitors and supporters for next year’s Invictus Games.
Under the deal, the brand’s in-house design team and technicians will create full performance wear for the competitors taking place in the international adaptive sporting competition in Sydney.
The Superdry Sports team will work with a selected group of previous competitors, drawing upon their guidance and expertise to ensure the specialist requirements of the Team are met. The brand will also make training and team leisure clothing. All the specially designed kit will be available for the full UK Delegation – covering competitors, family, friends, staff and Games guests.
The Invictus Games is an international adaptive multi-sport event, created by Prince Harry, in which wounded, injured or sick service personnel and veterans take part in sports including wheelchair basketball, sitting volleyball, and indoor rowing.
“The Invictus Games has shown how the power of sport can help injured service personnel, veterans and their families and inspire us all,” says Euan Sutherland, chief executive of Superdry. “At Superdry we are very proud to have been chosen to provide the clothing for the UK team and wider delegation. Our Superdry Sport range represents everything that Superdry stands for – great design, technical expertise, attention to detail and constant innovation.”
The news follows the significant expansion of Superdry Sport’s offering in stores and online, as well as the opening of the first standalone Sport shops. Superdry Sport is designed to push the boundaries; combining extreme colours and graphics with pioneering fabrics, moisture wicking technology and attention to detail both inside and out.