Musician, creative collaborator and brand ambassador, The Weeknd, has unveiled his debut collection with global sports brand, PUMA – PUMA x XO.
Teasing some of the key styles during his current Legend of the Fall World Concert Tour, The Weeknd – real name Abel Tesfaye – has merged his personal style with PUMA’s sports-inspired silhouettes.
The collection comprises both footwear and apparel, featuring key styles such as bomber jackets, boots and kimonos in camo, suede and denim.
“We’ve been building the XO brand for a long time now,” says The Weeknd. “It’s gone beyond product and the PUMA x XO collab is an extension of everything we’ve been doing. For XO, partnering with a powerhouse like PUMA and having the ability to create a new aesthetic is an amazing opportunity.”